Straight answers before you spend a dollar

Every engagement is custom-quoted on your trade, your market and your growth targets, with no lock-in contracts. Cost per lead depends on the trade, the service mix and how competitive your market is, so I quote per campaign rather than an average. The case studies show the real per-campaign numbers.

Management includes full campaign setup, a dedicated conversion landing page, call and lead tracking, weekly reporting, and ongoing optimisation. You pay my management fee and Google Ad Spend separately, directly to Google.

No. There are no lock-in contracts and no retainers that continue whether leads arrive or not. You can cancel any time. I keep your business because of results, not fine print.

Campaigns typically go live within 7 days of signing on. Most trade clients see their first leads within the first week of the campaign running.

Lead quality depends on your campaign structure and landing page. With the conversion-optimised setup I build, the average on-page conversion rate across documented campaigns is above 20%. Leads come from people searching specifically for your trade in your service area.

Call and lead tracking is set up from day one. You receive a weekly report showing how many leads arrived, what they cost, and where they came from. You see every dollar of ad spend and every lead generated. No black box reporting.

Google Ads delivers leads immediately when the campaign goes live. SEO builds ranking over months and years. Ads are the fastest path to a consistent pipeline of inbound enquiries for most tradies. The two are complementary: ads fill the schedule now, SEO builds long-term authority.

Google Ads targets people who are actively searching for your trade right now, high intent. Facebook Ads interrupt people who were not thinking about your service. For most tradies seeking immediate enquiries, Google Search Ads and Local Services Ads outperform Facebook on cost per qualified lead.

Google Local Services Ads (LSAs) appear above regular search results with a Google Guarantee badge. They are pay-per-lead (not pay-per-click) and available to verified tradies in eligible categories. They work well alongside Search Ads to dominate page one visibility.

I've run Google Ads for electricians, plumbers, HVAC and air conditioning, builders, landscapers, painters, roofers, locksmiths, pest control and exterior cleaning businesses across Australia.

Yes. I run campaigns across all of Australia, including regional areas. Some niches and locations have lower search volume, which I will assess and flag during the strategy call.

Book a free 30-minute strategy call. I'll ask about your trade, your service area, and your current lead flow, then tell you honestly whether Google Ads is the right fit and what results to expect before spending a dollar.